The campaign aims to encourage both new sign-ups and regular attendance by directly referencing the extremely common phenomenon of paid-for, but underutilized, gym memberships.
The billboard features a custom-fabricated 3D cutout of a blue argyle sweater atop the billboard, creating an unmissable and physically engaging visual.
The massive installation, located at PWD Bridge, Canal Road, covers a total area of 23,958 sq. ft., spanning five floors of the building.
The campaign is executed on the property of OUTFRONT Media
The campaign is executed by Media Ant on the property of Times OOH
The creative features a series of large, minimalist billboards across multiple sites, each showcasing the cereal's "OLD" and "NEW" packaging side-by-side.
This billboard was installed by INTO Creative
The campaign is executed by MOMS Outdoor
The campaign is executed through Vritti iMedia’s Audiowala Bus Stand platform.
The core of the campaign involved billboards that were physically torn and slashed in a dramatic, evocative manner.
Larger-than-life athlete cut-outs transform Mumbai’s skyline into a stage for belief, ambition, and the next generation of Indian cricket.
The tactile execution is reinforced by the copy “This Valentine’s, start your story with GIVA” and “This VDay, make them...
The headline, “This Valentine’s, start your story with Hide & Seek,” anchors the narrative, positioning the brand within the context...
This campaign was executed on the media sites of RoshanSpace Brandcom who are the exclusive media partner for the album...
The familiar menu items are intentionally distorted into weak, hackable password formats, immediately readable to commuters passing by.
The collaboration enables brands to extend TikTok content beyond mobile screens and into real-world environments where people live, move, and...
Sky UK & Europe is the launch partner for the same
Speaking on the results, Dr. Yogesh Lakhani, CMD of Bright Outdoor Media Limited, said: “Our H1 performance reflects the strength...
The deployment includes 264 digital screens installed across 20 GSRTC bus depots
The creative strategy leverages the "drop" culture associated with fashion, positioning designer innerwear as an essential that can be summoned...
Based in Bengaluru, Nishant brings over two decades of experience in building, growing, and scaling lifestyle and fashion brands across...
The Australian brewer expands its long-running brand platform into a large-scale, national outdoor-led campaign.
The furniture giant transforms city infrastructure into oversized flat-pack visuals, turning its most recognisable packaging format into a bold, city-wide...
“We are excited to bring our integrated digital display solutions to DDX Asia,” says Ajay Gupta, Founder & Director, Firstouch...
By taking this message to public spaces through OOH, Godrej positions itself as a brand that understands both modern household...