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Insights2 days ago

If content is king, technology is the kingmaker: Ashish Limaye on how tech is reshaping the OOH experience

Ashish Limaye, CEO & Founder of Craving Digital, speaks about how technology is amplifying OOH’s creative power - and why...

Creative Concepts3 days ago

GymNation drops the most heaviest billboard in Dubai

The UAE fitness chain GymNation literally puts muscle into its outdoor advertising with a one-tonne stunt promoting a new Strongman...

Campaigns6 days ago

Fans direct their own Ads via Brewlander OOH campaign

Challenging big-budget beer advertising, Brewlander's OOH takeover features AI prompts printed directly on the ads, asking fans to direct their...

Creative Concepts6 days ago

McDonald’s unleashes “McScream” OOH installation in NYC for Halloween

The installation features a gigantic, melting cheeseburger where the bright yellow cheese has dripped down and formed the unmistakable shape...

Insights6 days ago

“Automation helps you focus on selling, not just executing” – Remi Roques on the OOH industry’s next leap

Remi Roques, VP & GM – Broadsign APAC, shares his insights on how automation can help OOH media owners move...

Campaigns1 week ago

The Brand Sigma marks 5 years with a DOOH campaign

The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.

Industry News1 week ago

Global Outdoor Advertising market headed for $26.47 billion by 2034

A new report from Allied Market Research confirms the continued strength and evolution of the Out-of-Home (OOH) sector, projecting significant...

Campaigns1 week ago

Heineken swaps AI companionship for real beer in cheeky OOH campaign

Part of the brand’s ongoing “#SocialOffSocials” initiative, the campaign aims to inspire genuine human interaction in an increasingly digital world.

Campaigns1 week ago

Shaadi.com stirs up Lucknow with a giant kadhai installation

The campaign is executed by MOMS Outdoor

DDX Asia1 week ago

PixelStar & Dahua are Presenting Sponsors for DDX Asia 2026

The 3rd edition of DDX Asia is scheduled to be held on February 12 and 13, 2026, at Hall No...

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