‘I lived my dream working in the OOH industry’
‘Always knew that OOH will create big opportunities’
‘Let’s put pedal to the metal and go fast forward on digital’
‘Standardisation, data focus key to OOH growth’
‘Brands & agencies see value in transit media advertising’
‘It’s imperative to work toward reinventing oneself every year’
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
‘We see a DOOH revolution unfolding in India’
‘Improved rail passenger amenities will create more commercial opportunities including advertising’
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’