Connect with us

OOH Sure!

‘Standardisation, data focus key to OOH growth’

‘Standardisation, data focus key to OOH growth’

Published

on


Amanda Dorenberg, President of the Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on digitalisation of OOH, integrated communications, scope of cross-border collaborations, and establishing industry standards in an interview with Rajiv Raghunath.

Related Topics:
Advertisement
Advertisement

Current Opening

7 months ago

Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)

Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
11 months ago

Sales Executive

Established B2B Media and Events Group VJ Media Works is looking for sales executives
11 months ago

Digital Marketing/Social Media Executives

Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
1 year ago

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
1 year ago

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
2 years ago

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
2 years ago

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
2 years ago

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Advertisement
More Current Opening

Showcase

Creative Concepts1 day ago

Fortune Poha celebrates World Poha Day with OOH installation in Indore

The seven-day activation by Alakh Advertising transformed Indore's iconic breakfast into an immersive brand experience at The HUB.
Campaigns1 day ago

Amnesty International Canada and Cossette ask Quebec to ‘Change Your Perspective’

The oversized yellow glasses, designed by renowned artist Laurence Vallières, have become the campaign's central symbol. Known for her large-scale...
Campaigns2 days ago

Pronto celebrates Father’s Day with illuminated OOH tribute in Delhi

The campaign brought alive the many roles fathers play through a striking multi-arm 3D billboard installation.
Campaigns2 days ago

Flipkart Fashion and ASICS turn Cyber Hub into a giant sneaker showcase

The larger-than-life installation, crafted entirely from corrugated boxes, transformed Gurugram’s Cyber Hub into an immersive brand experience celebrating the launch...
Campaigns6 days ago

Uber Eats bags rival brands’ ads in playful OOH campaign

The campaign is live across Sydney and Brisbane

Advertisement
More Showcase

DOOH

Digital Display6 days ago

Infonics Technologies installs four-sided LED display at Mizoram indoor sports stadium

The suspended four-sided LED display has been designed to deliver 360-degree visibility, enhancing the spectator experience while creating a new...
Campaigns7 days ago

Department for Education UK launches ‘Do Something Big’ early years recruitment drive in Manchester

The campaign is created by Havas London and live across Ocean Outdoor's Loop Network with production handled by Prose on...
OOH Adtech1 week ago

Big Happy launches dynamic creative optimization for 3D DOOH

New solution combines contextual relevance with bespoke CGI-powered creative to deliver campaigns that adapt in real time to what audiences...
OOH Adtech1 week ago

How this ad tech platform bridges the gap between campaign planning & execution

Having spent years managing OOH campaigns, Deepak Bansal built gOGig to bring real-time visibility, accountability and field intelligence to campaign...
Campaigns1 week ago

Pepsi celebrates Knicks fever with real-time fan-powered OOH campaign

The campaign is live across New York
More DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.