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‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
Junaid Shaikh, Managing Director of Roshanspace Brandcom says the OOH ecosystem in India is poised for transformative changes. Organisations that have ideation and innovation as the backbone of business will be the forerunners. Junaid shares his perspectives on OOH trends and developments in an interview with Rajiv Raghunath.
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Xtreme Media once again is the sponsor of The Quintessential OOH Quiz at OAC 2026
STAMMA uses empty billboards to deliver a powerful message about listening
CeraVe makes a high-impact splash with illuminated OOH launch for HA Water Gel
IOAA Media Owners Awards 2026 set to recognize & celebrate OOH industry players
OOH specialist for cities Fred Kuhlman to address OAC 2026
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Heinz kicks off World Cup fever with a football-inspired OOH campaign
The campaign is executed across China
Maggi doubles down on flavour with high-impact OOH campaign
The campaign is executed across Mumbai
MARS Cosmetics turns Delhi NCR cabs into moving vanity rooms
The campaign is executed by Cash ur Drive Ltd
Blue Tyga’s ‘Sunscreen on Wheels’ OOH campaign in Bengaluru
Running through the peak summer months, the 'Sunscreen on Wheels' initiative saw 20 branded autorickshaws travel across Bengaluru's key neighbourhoods,...
Beco and Zepto turn World Environment Day into a living OOH experience
The campaign is executed by Coral Media and installed by Sakshi Advertising Company at Bandra Bandstand
Maha r-PET Abhiyaan takes recycling message to millions through OOH campaign
The Maharashtra Government and Hindustan Coca-Cola Beverages joined forces to encourage responsible PET bottle recycling through a large-scale public awareness...
Royal Advertising unveils 90-degree LED screen in Lucknow
The new site is expected to cater to a wide range of advertisers, offering opportunities for high-visibility brand campaigns, product...
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting,...
Vistar Media study finds motion and 3D significantly improve DOOH campaign performance
The research has been conducted in partnership with Omnicom Media and JCDecaux
The Times uses mixed reality AI to turn UK billboards into “windows to the past”
The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets
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Campaigns
Maggi doubles down on flavour with high-impact OOH campaign
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OAA“OAA mirrors OOH transformation”: Satanik Chaudhuri of Bhartiya Urban
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Campaigns
Heinz kicks off World Cup fever with a football-inspired OOH campaign
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TendersUPMRC invites bids for exclusive advertising rights on Agra metro trains