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‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
Junaid Shaikh, Managing Director of Roshanspace Brandcom says the OOH ecosystem in India is poised for transformative changes. Organisations that have ideation and innovation as the backbone of business will be the forerunners. Junaid shares his perspectives on OOH trends and developments in an interview with Rajiv Raghunath.
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“The industry has to work together with the government to make better rules”
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Puma becomes PVMA for PV Sindhu
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A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Havells brings AI-crafted appliance range to life with OOH showcase in Delhi
The campaign is conceptualized and executed by Posterscope India with Sakshi Advertising being the production partner
Netflix puts a man inside a billboard to promote ‘The Last House’
The immersive OOH activation transformed a Sunset Boulevard billboard into a fully furnished living space, blurring the lines between fiction...
Hershey’s transforms Mumbai Airport boarding gate into immersive brand experience
The branding is executed by AAHL Advertising
Apple embraces everyday chaos in new ‘Relax, it’s iPhone’ OOH campaign
The campaign subtly draws attention to features such as water resistance, Find My, and the device's overall durability without overtly...
EUME brings its ‘100 Days of Gold’ campaign to life with airport installation at Mumbai T2
The luggage and travel accessories brand has transformed key spaces at Mumbai International Airport into experiential installations, inviting travellers to...
Broadsign released 2026 programmatic DOOH trends report
Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value...
Samsung lights up global landmarks with Micro RGB OOH campaign
The consumer electronics giant has rolled out a large-scale global OOH campaign across some of the world's most iconic digital...
Ocean Outdoor UK retains Canary Wharf DOOH contract
The new and updated programme to include immersive experiences and augmented reality
Chandak amplifies ‘Roar of the Rare’ with premium OOH campaign across Mumbai
Executed by MBH, the campaign leveraged RoshanSpace Brandcom's premium outdoor network to create high-impact visibility for the developer's latest luxury...
Coca-Cola brings live football fever to Singapore streets through real-time DOOH campaign
Leveraging Moove Media’s premium network of digital assets, the campaign delivers live match scores, countdowns and fan engagement moments across...
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Creative Concepts
Hershey’s transforms Mumbai Airport boarding gate into immersive brand experience
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Creative Concepts
Netflix puts a man inside a billboard to promote ‘The Last House’
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PeopleSahil Gambhir joins Rapport Initiative as General Manager – OOH
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Campaigns
Havells brings AI-crafted appliance range to life with OOH showcase in Delhi
