OOH Sure!
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
Junaid Shaikh, Managing Director of Roshanspace Brandcom says the OOH ecosystem in India is poised for transformative changes. Organisations that have ideation and innovation as the backbone of business will be the forerunners. Junaid shares his perspectives on OOH trends and developments in an interview with Rajiv Raghunath.
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Xtreme Media installs Earth Series LED displays for Ronak Advertising at Vashi toll plaza
Sitemax Media LLP joins Gujarat Talks OOH as Associate Sponsor
WOW Advertisement adds eight digital OOH screens across Ahmedabad and Surat
Garmin Nederland turns a billboard into a climbing experience with ‘Play Harder’
Sour Patch Kids takes a playful swipe at Oreo
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
District uses Samay Raina’s signature shirt to announce his live show
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Ethnix by Raymond brings a wedding to Gurgaon’s streets with ‘Mandap on Wheels’
The activation taps into the wedding season, a key occasion for ethnic wear, by placing the brand within a live...
Noice turns a truck into a maximalist moving OOH experience
The campaign is executed by MOMS Outdoor
Astrotalk turns its most common roast into an OOH campaign
With a tongue-in-cheek message calling out the frequency of its own advertisements, Astrotalk uses a billboard to turn consumer chatter...
DS Group takes ‘Pujoy Pulse’ across West Bengal with outdoor activations
From branded canters travelling across 22 towns and interactive pandal installations to complimentary pandal-hopping cabs and a 500-drone spectacle over...
Pentonic creates a Durga idol with 13,000 recycled plastic pens
Linc Limited’s Pentonic presents a first-of-its-kind Durga installation by artist Chandra Nath Saha (Tilak), giving recycled plastic an extraordinary new...
billups celebrates its anniversary by putting its people on billboard
The campaign is participating in fifteen locations across Asia, Europe and North America, including Belgrade, Amsterdam, Brussels, Berlin, Chicago. Portland,...
PDSN Media expands corporate DOOH network with new screens at Fulcrum
The new inventory comprises two 8×8 ft digital LED screens installed across Wing A and Wing B of the Mumbai...
Dubai Mall expands its DOOH network with 1,100 sqm of LED displays
Emaar Properties has reportedly deployed approximately 1,100 sq m of LED displays across indoor and outdoor areas of Dubai Mall,...
Broadsign bags contract with Context Networks for screen network in 14 US states
Through the collaboration, Context Networks is connecting eligible CPMN™ inventory to the Broadsign Platform, the company’s complete, reliable Ad Server...
Landsec and Ocean Outdoor build on the cultural resonance of Piccadilly Lights
Changes to the screen's format come into effect from January 2027, 10 years after Piccadilly Lights relaunched following a nine-month...
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International EventsPublicis London secures double Gold in Ocean Outdoor Digital Creative Competition
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Campaigns
Ethnix by Raymond brings a wedding to Gurgaon’s streets with ‘Mandap on Wheels’
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Campaigns
billups celebrates its anniversary by putting its people on billboard
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Campaigns
DS Group takes ‘Pujoy Pulse’ across West Bengal with outdoor activations