A new tender floated for allotment of advertisement rights on flags, MUPIs, other advertising instruments, LED screens and through product displays in market clusters in South...
Bids will be for large and small unipoles, LED/LCD screens, gantries, rooftop utilities media, BQS, etc., at 3,127 sites
The outdoor sites are located at prominent locations across the city and about 12 crore people are expected to visit the Kumbh mela
The contract will be awarded for three years and the total advertisement area available for display in the rake is 212.12 sq.ft. area
The tender covers the Entry Road area and is for 5 years
The contracts are for advertising in 14 clusters and for a period of 3 years
The bids are invited on as-is-where-is basis and as-is-where-as condition and the contract will be allotted for 5 years
The contract will be awarded for a period of 5 years
The bid win is integral to the company’s stated focus on acquiring key media assets in the northern markets
The tender will open on January 4, 2019