Sources indicate that the guidelines will be released in just a few days from now
243 screens to be put up inside Delhi, UP and Haryana stations
The unknown entity recently won the outdoor media rights in Ludhiana city
The rights, allotted for 5 years, cover 200 sqft of media space including side and back panels on more than 3000 buses
The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens
Rework on the technical issues is expected to delay the final policy implementation, as also the appointment of new Judge
The rights will be awarded on 1,157 buses linked to 10 depots
Jagran Engage, Explomedia, Media 24x7, and Ayan Media have also won the rights at select DMRC stations
The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.
The company focuses on digital expansion with the launch of large format digital screen installed at Delhi’s GK1 M Block Market
The campaign is executed by ideacafe.agency
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
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