Govt plans to step up regional connectivity
Over the next few months, the campaign will be launched across 80 different countries
Interactivity and immersion are competing with passive experiences
This year there are two award categories - one for brands and a second for charities.
The OOH firm is helping put out public messages
Boost for rail media business
The DOOH media asset has been put up at a busy traffic junction in the vicinity of the Bandra-Kulra Complex (BKC)
The branding rights have been acquired for a period of 5 years.
PVC banners of less than 100 microns thickness in the list of single-use plastic items that are banned
Digital art experience with Immersive KIND celebrates 50 Years of Pride
This Ganesh Chaturthi, Zomato brings its signature food-led wit to Mumbai’s OOH landscape, turning familiar festive conversations, local food references...
Spotted across high-traffic locations in Delhi, Gurugram, and Mumbai
Spotted by the Mumbai seafront this Ganesh Chaturthi.
The campaign is executed by WPP Media
In New York City, a massive billboard was turned into a canvas for oversized 3D earrings.
In this piece, first published in the August edition of Outdoor Asia, C D V Subbarao, CEO & Director of...
The seven-year mandate gives Orango Solutions exclusive advertising rights at the airport, opening up a new OOH opportunity for brands...
The branding will extend beyond visuals, with bilingual metro announcements naming the station across the Delhi Metro network.
Ajay Gupta, Founder Director & CEO, Firstouch, discusses the growing demand for self-service and digital signage, Firstouch’s customised, manufacturing-led approach,...
In his column for the August 2026 edition of Outdoor Asia, Abhijit Sengupta, CEO of OAP Mediatech writes on how...
The campaign is executed by Platinum Outdoor with Sakshi Advertising as production partner
Vistar's expansion introduces Vistar’s full suite of cutting-edge solutions to Japan, including a digital OOH dedicated demand-side platform (DSP), supply-side...
Changes to the screen's format come into effect from January 2027, 10 years after Piccadilly Lights relaunched following a nine-month...
With its SME IPO set to open on September 11, Century Business Media is looking to leverage the public listing...
In this candid column first published in the August edition of Outdoor Asia, Noomi Mehta, Chairman of the Board at...