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Insights2 days ago

“We’ve all signed a deal with the devil”

Next up in Media4Growth’s series on ‘AI & Creative Ownership’, Anuya Jakatdar, Co-Founder & Chief Creative Officer, Bare Bones Collective,...

Creative Concepts2 days ago

OpenTable turns unpaid motherhood into a giant OOH receipt in Melbourne

The campaign is created by Melbourne-based agency 2045

Uncategorized2 days ago

Dentsu retains Heineken’s global media account

Heineken consolidates creative roster across Publicis, WPP and Stagwell

Markets in Focus2 days ago

OOH delivers 2x the performance lift of TV: New OAAA and Kochava Study

The report, OOH – A Valuable Performance Medium, analyzes device-level data across hundreds of campaigns spanning seven verticals, including retail,...

Insights3 days ago

“Kolkata is still a largely local-driven OOH market”

Nimesh Shah shares insights into Kolkata’s fragmented OOH market, rising interest from D2C brands, and the operational challenges media owners...

Contracts & Investments4 days ago

OMG’s Initiative wins Netflix India’s integrated media mandate

The campaign is executed by MOMS Outdoor with the innovation executed by Sakshi Advertising Company

Contracts & Investments4 days ago

WPP Media wins JLR’s global integrated media mandate in India

The mandate covers integrated media responsibilities for JLR in India, with the account estimated to be worth nearly ₹400 crore

Insights4 days ago

‘We aim to bridge the gap between DOOH & experiential’

Ocean Outdoor UK recently set a new milestone in DOOH with the launch of Ocean® Portal, a new format developed by Ocean...

Campaigns6 days ago

When life gives you lemons, HOCCO makes it OOH

The brand has rolled out a Lemon inflatable installation in Ahmedabad for its latest icecream flavour ‘Leemo’

Insights1 week ago

‘Make the AI companies accountable’

With AI having democratised content, where lies creative ownership? The question gains significance given the recent instances of fake AI-generated...

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