Lab Testing: The Way Ahead for LED Displays? continues with Gangasagar Amula, Director at Absen India, who shares his take on what testing in DOOH actually...
In the next conversation, as part of the M4G series, ‘Lab Testing: The Way Ahead for LED Displays?’ Aarun Poojary of PixelStar Vision outlines the reasons...
Pushpender Kaushik of Unilumin shares with M4G his observations on buyers’ understanding about LED screen testing and why bridging that gap is important as part of...
WhiteSquare is a Bahrain-based experience design studio building interactive, tech-driven installations for events, exhibitions and retail, working alongside its creative arm, Alt Space. Co-founders Vivek Sudarsanan...
Next in OOH Thought Leadership, Stephen Joseph, Group CEO of Ocean Outdoor, shares his perspective on how AI, data and creativity are converging to reshape DOOH,...
Media4Growth presents a new series ‘Lab Testing: The Way Ahead for LED Displays?’ looking at a simple question: should performance testing be mandatory for DOOH LED...
Introducing OOH Thought Leadership, a new M4G column series bringing sharp perspectives and informed viewpoints from the experts shaping the OOH industry. To open the series,...
In an interview with M4G, Abhinav Nagireddy, Founder and Managing Director, Iconic by One Vision, discusses the company’s growing DOOH network, its focus on premium mall...
Fahim Batliwala, Chairman, Managing Director and Promoter, SIMCA Advertising Limited, shares his views on going public, future plans and shaping the future of OOH.
Raghu Khanna, Chairman and Managing Director of CASHurDRIVE Marketing Ltd., shares how taking the company public has changed the way he looks at growth, governance and...
Disney+ uses a clever split of two familiar brand identities to remind audiences that Hulu content is available on the...
At first glance, the billboard appeared to be a regular movie poster for the upcoming horror film, Other Mommy. But...
The campaign is conceptualised and executed by Coral Media.
The activation unfolded at Mumbai’s Bandra Bandstand promenade.
The campaign is live across Connaught Place, Kalkaji, Janakpuri, Shadipur, Defence Colony and Dilshad Garden.
The station is part of the Chennai Metro Phase II – Yellow Line
The third edition of Gujarat Talks OOH is scheduled to take place on October 30 at Hyatt Ahmedabad.
With local advertisers continuing to dominate Ahmedabad’s OOH market, Chitra Publicity’s Hrushi Mehta believes the city needs more premium, commercially...
The Kalyan-Dombivli Municipal Corporation’s transport undertaking, Kalyan Mahanagar Parivahan Mahamandal Ltd. (KDMT), has floated a tender for advertising rights across...
The new inventory comprises two 8×8 ft digital LED screens installed across Wing A and Wing B of the Mumbai...
Abhik Advertising’s Abhik Patel on Gujarat’s growing OOH market, the economics holding back digital investment and Ahmedabad’s policy challenges.
The Delhi Metro Rail Corporation has invited bids for advertising rights across Line-2 trains, co-branding opportunities at selected stations outside...
The company has been awarded exclusive display advertising and branding rights across approximately 8,000 buses in Gujarat for a three-year...
The new logo represents the iconic festival’s new phase as it gets set to mark 30 years of creative excellence...
This week marks the end of his tenure at the company.