The first stretch of the network connects Alandur in the southern Chennai with Koyambedu, the hub that connects to the northern parts of the city. The...
The Association plans to initiate the setting up of Regional Councils and will call for direct membership to IOAA for media companies in various cities
This was initiated in view of specialist OOH advertising agencies having joined the newly formed Outdoor Media Forum of the AAAI (AAAI-OMF)
The Association will set up a Legal Cell
The policy is expected to set stringent norms with regard to categories and shape of hoardings, use of colour, lighting and luminance of outdoor media, capacity...
The move follows the Delhi High Court order mandating the Municipal Corporations of Delhi (MCDs) to root out unauthorised hoardings in the city within two months
Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH...
The specialist agencies will elect their representatives on the Board of Governors of IOAA
These plans have come out of suggestions given by over 400 BEST employees to the management when the latter sought need ideas from the teams to...
Kolkata-based outdoor advertising firms View Finder Publicity, Arun Sign Service, and Sampark Advertising & Media, as per information available, have settled their respective outstandings due with...
The campaign is conceptualised and executed by Coral Media
The brand revealed that as part of this campaign they will be fulfilling the fantasy of “Party with SRK” for...
Spanning across Vidhan Bhavan, Dadar and T2 CSMIA Metro Station, the campaign transforms three of the Aqua Line's busiest transit...
The campaign is executed by Laqshya Media Group
The campaign is developed by AMV BBDO
Podhigai Ads, The Brand Sigma and Shoutout OOH are the three verticals under the group
Phil Blonde, who describes himself as an OOH creator and Grand Prix winner and who regularly shares his observations of...
Industry bodies in the US move to modernize OOH measurement with a new pilot aimed at delivering transparent, interoperable, and...
As March rolls to a close, we at Media4Growth wrap up our special series on ‘Gender Inclusive OOH’ with this...
The congress is going to be conducted from June 3-5 in London
Zeenat Chola, Head of Sales- India Region, FRAMEN, the leading media content distribution platform, shares her take with Media4Growth on...
As part of Media4Growth's Gender Inclusive OOH series, Sajita Sivanandan, AVP & Revenue Head- South, Times Delhi Airport Advertising, reflects...
Prior to joining MMG, Elie held several senior positions at JCDecaux Middle East, including Managing Director, where he played a...
Sharatee Ghosh, CMO and CXO, Aditya Birla Sun Life Insurance, talks to host Meenakshi Menon, Founder, GenSxty Tribe about why...
As part of Media4Growth's Gender Inclusive OOH series this Women's Month, we hear from the men at the helm, as...