The key reason for the non-fare revenue shortfall may be attributed to the consolidated media packages failing to gain traction
Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still,...
Now that IIT-Delhi has taken the matter to the Delhi High Court, DMRC is examining the issue very closely with the aid of its legal team
The corporation is keeping in abeyance the renewal of existing media contracts; there is no clarity as yet on when the policy will be implemented
The inside Metro station rights are handled by Ad Impact and train branding inside & outside rights are with eg. communications
Media owning firm like Pioneer Publicity that hold media rights on the DMRC line extending into Gurugram are pointed to certain inconsistencies in the norms governing...
The document, which is being reviewed, provides for license fee rebate of 10% in the first year of solar power illumination of media; digital LED advertising...
The authority is sizing up the opportunity to facilitate DOOH media development in the city; talks are underway with OOH media firms
The urban local body is apparently looking at gaining a fair share of the advertising fee generated on metro media assets located in the city of...
The Municipal Corporation of Gurugram (MCG) has asked DMRC not to use metro properties in the city for advertising purposes
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
