‘TV and DOOH complement each other’

In Viewpoints By Aayush Mohanan - August 18, 2023

Anindya Khare, Marketing Head, Zee Media talks to Media4Growth on the differences between TV, OOH and the possibilities that the medium offers advertisers.

Revolutionising Innovation: Trescon's Big CIO Show unites influential leaders for a powerful platform of progress

In OOH News By M4G Bureau - March 16, 2023

Digital Acceleration & Transformation Expo (DATE) with 10 co-located events to be held in New Delhi on November 23 & 24, 2023

It’s a busy start to the year for OOH in Mumbai

In Campaigns By M4G Bureau - January 06, 2023

Brands of all hues writ large on billboards

Madison Media acquires Digital Agency Crow’s Nest in Kolkata

In OOH News By M4G Bureau - July 26, 2021

Crow’s Nest counts among its clients Bandhan Bank, Zee Bangla, Vivo West Bengal, M P Birla Group.

Rural Marketing Association of India announces new leadership

In OOH News By M4G Bureau - May 04, 2021

Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .

Campaigns that kept the OOH sheen alive in 2020

In OOH News By Bhawana Anand - December 29, 2020

These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown

‘OOH is becoming an essential marketing tool to be a part of new normal’

In Viewpoints By Bhawana Anand - July 15, 2020

Atul Shrivastava, Group CEO, Laqshya Media Group talks about identifying the opportunity in adversity stating the example of recently launched ZEEL's teaser campaign

#13thJulykiTayyari: Mystery Solved

In Campaigns By Bhawana Anand - July 13, 2020

ZEEL creates stir with a teaser campaign rolled on the lines of #BanegiBaatSaathSaath, marking a positive comeback with new content, in association with Laqshya Media Group

Zee5 launches new show on mega format

In Campaigns By Pray Jani - January 29, 2020

The OTT channel leverages new Mega Backlit BQS for the launch of its Original series “Never Kiss Your Best friend”

Zee innovates at self-ticketing zones for content promotion

In Campaigns By M4G Bureau - January 21, 2020

The entertainment brand has partnered with Vyoma tapping 25 railway stations in Mumbai across 68 Self Ticketing Zones with 340 connected digital screens