Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market

In OOH Solutions By Rajiv Raghunath - April 12, 2024

The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.

Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing

In Research By M4G Bureau - December 18, 2023

To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital

OMG Czech underlines outcomes of weather-driven pDOOH campaign for KFC through Vision Thing

In Research By M4G Bureau - December 04, 2023

The findings come out of a study of the campaign rolled out in the summer season

Metro and train advertising can enrich daily commute: JCDecaux report

In Research By M4G Bureau - September 08, 2023

The study, titled “Metro/Train Stories: Time and Space for a Daily Dialogue with Urban Lives”, is based on over 5,000 survey responses from over 14 countries.

Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study

In Digital OOH By M4G Bureau - May 22, 2023

The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion

Billboards highly effective venue in pDOOH advertising: Vistar Media study

In Research By M4G Bureau - May 11, 2023

Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.

OOH has a major bearing on in-person shopping decisions: OAAA study

In Research By M4G Bureau - April 24, 2023

Influencer marketing lends heft to OOH impact

Ocean Outdoor neuroscience study establishes the influence of DOOH in building compelling social media campaigns

In Digital OOH By Rajiv Raghunath - March 21, 2023

New research demonstrates a step change in the evolution of DOOH

Australia’s QMS reinforces DOOH effectiveness with neuroscience study findings

In Digital OOH By M4G Bureau - March 06, 2023

The study was focused on the company’s City of Sydney digital street furniture network

Majority of pDOOH marketers are involved in planning & buying of at least one digital channel: JCDecaux UK study

In Research By M4G Bureau - February 06, 2023

58% of marketers that plan and/or buy pDOOH are part of hybrid teams