Results For "Measurement"
133 News Found
BlueZoo delivers its audience measurement technology to retailers on BrightSign Series-5 media players
In OOH Solutions By Rajiv Raghunath - February 28, 2024
BlueZoo Impressions, Reach, and Frequency Measurement is cut out for retail media networks
StreetMetrics in partnership with Gateway Outdoor Advertising to bolster transit ad measurement
In OOH Solutions By M4G Bureau - February 13, 2024
Gateway selects StreetMetrics’ solution to enhance its transit advertising measurement
‘Audience measurement standardisation is necessary for OOH growth’
In Viewpoints By Rajiv Raghunath - February 07, 2024
Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath
‘OOH needs to major on impact as well as measurement in 2024’
In Viewpoints By M4G Bureau - January 16, 2024
WOO President Tom Goddard shares his thoughts on the key challenges to be addressed by the OOH industry in the new year, and growing importance of this medium for brand communications.
Miami-based LED Truck Media selects StreetMetrics planning, measurement, attribution solutions
In Digital OOH By M4G Bureau - November 23, 2023
Jonnathan Trilleras, President and CEO of LED Truck Media says,. “We are fascinated by how StreetMetrics has evolved and are excited to continue revolutionising the mobile billboard space”.
‘Prescriptive briefs, technical committees, cost efficiency, industry standards must for best outcomes from audience measurement’
In OOH News By Rajiv Raghunath - November 09, 2023
Gideon Adey of World Out of Home Organization, Maud Moawad, CEO, Seventh Decimal, Kristina Rudoman, Chief Commercial Officer, Allunite, Jun Sakurai, CEO, LIVE BOARD, and Daniel Wong-Chi-Man, Chief Commercial Officer – Audience Measurement, Ipsos discuss the theme of audience measurement in the WOO Bali meet.
Uniting media environments for data-driven buying decisions: Chloe Neo, CEO, OMG Singapore
In OOH News By Rajiv Raghunath - November 06, 2023
Chloe Neo shared her viewpoints on ‘Cross Media Measurement’ in the 2nd WOO APAC Forum in Bali
Consolidation, coordinated adtech, measurement metrics, standardisation key to APAC OOH growth: Tom Goddard
In OOH News By Rajiv Raghunath - November 02, 2023
WOO President Tom Goddard set the context for the deliberations in the 2nd WOO APAC Forum being organised in Bali
COMMB, Environics Analytics forge strategic alliance to leverage dynamic mobile movement data
In OOH News By Rajiv Raghunath - October 20, 2023
By joining forces with Environics Analytics, we are harnessing the power of cutting-edge data and analysis techniques, says Amanda Dorenberg, President, COMMB,
Morocco OOH major FC Media partners LMX for OOH buying automation & measurement
In OOH News By Rajiv Raghunath - October 05, 2023
This partnership will enhance FC Media's ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers