Backlite Media signs AED1 billion deal with RTA to augment Dubai’s OOH landscape

In Digital OOH By M4G Bureau - November 12, 2019

The landmark contract will see BackLite deliver new world-class designs across 26 locations – with a state-of-the-art digital offering across at least 7 of their high profile sites

‘Digital is beautiful and with so many possibilities’

In Viewpoints By Rajiv Raghunath - July 04, 2019

Dooha-media is a Qatari company specialised in DOOH advertising and in-mall campaigns. This technology-driven firm offers a variety of digital and traditional media assets in different locations in Qatar

Coca-Cola Company bags exclusive naming rights for indoor multipurpose arena in Dubai

In OOH News By M4G Bureau - April 23, 2019

Landmark deal puts Coca-Cola at the heart of the entertainment industry in MENA as the UAE’s first indoor venue is named the ‘Coca-Cola Arena’

You can't miss this Hero!

In Gallery By M4G Bureau - March 21, 2019

This landmark Hero MotoCorp unipole signage located on the road connecting Delhi and Haryana is 80 feet high and has been executed by Punjab Advertising.

Piccadilly Lights a modern global landmark: Ocean study

In Digital OOH By Rajiv Raghunath - February 05, 2019

The prestigious brand advertising platform engages positively with audiences on an emotional level

Orienta Cine Advertising to market Landmark signages

In Digital OOH By M4G Bureau - December 13, 2018

The iconic Landmark signages have been put up by HS Ad India at Ambience Mall in both Gurugram and Vasant Kunj, Delhi

JCDecaux unveils The Kensington, a unique, sculptural digital canvas

In Gallery By - September 28, 2018

Designed by Zaha Hadid Design, the landmark is set of to redefine the design language of billboards –creating a new platform for brand messaging to a global, design-conscious audience in London

JCDecaux unveils The Kensington, a unique, sculptural digital canvas

In Digital OOH By M4G Bureau - September 28, 2018

Designed by Zaha Hadid Design, the landmark is set of to redefine the design language of billboards –creating a new platform for brand messaging to a global, design-conscious audience in London

Samsung creates digital OOH landmark in Lima, Peru

In Digital OOH By M4G Bureau - July 10, 2018

The screen features 16.0mm pixel pitch for enhanced resolution with IP65 standards that ensure the screen holds up under all types of weather conditions

Amiya Chandra to share his insights on OOH at OAC 2018

In OOH News By M4G Bureau - May 17, 2018

Dr Amiya Chandra, currently the Development Commissioner, Adani Ports & SEZ, Mundra, has authored a landmark book on Indian OOH advertising which will be released soon; as Officer on Special Duty in charge of Outdoor Advertisement, Parking, Sanitation, MCD, Amiya had played an instrumental role in framing the Outdoor Advertisement Policy for Delhi