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Home » OOH News » Tata Salt runs for'Purity'
Tata Salt runs for'Purity'

By VJ Media Bureau - October 21, 2013

The outdoor activity attracted more than 1,200 participants in Bengaluru.

Tata Salt organized an outdoor activity in the form of  a walkathon called the'March for Purity' in Bangalore. In line with its philosophy of'serving society through science', Tata Salt organized the walkathon to empower consumers in their right to demand for pure, hygienic and standardized products in pursuit of a healthy balanced lifestyle.
 
The event witnessed a large turnout of more than ¬,¬1200 people on 20th October, 2013 at Freedom Park in Bengaluru. Individuals from all walks of life participated in the'March for Purity' to spread awareness about the consumption of pure salt.
 
Shri. B S Sathya Narayan, Mayor of Bangalore and Smt. Indhira Deputy Mayor, Chief Guests at the Tata Salt Walkathon, cheered the participants in their'March for Purity' and emphasized upon the significance of demanding unadulterated salt.
 
Speaking on the initiative, Ashvini Hiran, COO, Tata Chemicals, Consumer Product Business, said "Tata Salt has been one of the most trusted food brands for many years, and this support from millions of families across the country has come due to the promise of purity that Tata Salt has always maintained. This walkathon has been organized to bring together the people of Bengaluru, to further spread awareness and strengthen the resolve to consume only quality salt in their daily cooking, thus ensuring their well-being. We thank the people of Bengaluru for joining this walkathon in large numbers to support this cause."
 
In a market characterized by loose, unbranded salt of dubious quality, Tata Salt says it has provided Indian consumers a hygienic, packaged and a standardized product. Tata Salt reportedly goes through vacuum-evaporation manufacturing process and dissolves completely in water without leaving any residue ensuring its purity.  
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