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Tata Housing's Mumbai Wallbook enters Limca Book of Records

By VJ Media Bureau - May 14, 2013

The longest wall painted stood at 900 meters by 556 artists illustrating social messages for Mumbai. Tata Housing will initiate'The Wallbook' activities across cities in India and second series in Mumbai.

Tata Housing Development Company Limited has entered into the Limca Book of Records 2013 for'Mumbai Wallbook', the lengthiest wall painting activity held last year in Mumbai. This first of its kind initiative on the theme'Design Your Dream City' witnessed the spirit of 556 artists coming together, on one platform, to design their dream for the city. Over 15,000 likes and conversations were generated on Tata Housing's Facebook page a week prior to the event, and other social media platforms successfully engaged enthusiasts that ensured high footfalls at the venue.

Commenting on the achievement, Rajeeb Dash, Head of Marketing, Tata Housing said, "It is an honour to be a part of the Limca Book of Records this year. Our Mumbai Wallbook initiative was an engaging project with Mumbaikars giving them an opportunity to express their thoughts in their creative best and we were overwhelmed with the enthusiastic response from artists. The event resulted in an astonishing turn out of citizens who desire a better Mumbai and were ready to demonstrate their views through their artistic skills. This national recognition of our support for art & culture is encouraging and this is truly reflective of our endeavor to inspire life through art. We plan to take The Wallbook initiative across to other cities of India as well.”

The Mumbai WallBook was a joint initiative by Tata Housing & Brand Promotions India Pvt. Ltd. to bring professional, amateur and budding artists on the same platform to showcase their skills and create a record for the longest wall painting by maximum artists. Tata Housing has always been on the forefront to support the vibrant art and culture in the cities that it is associated with. And to support this cause, it will initiate'The Wallbook' activities across cities in India such as, Bangalore, Pune, Ahmedabad, Chennai, Chandigarh, Hyderabad and second series of Wallbook in Mumbai.



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