Contracts & Investments
Sigma Trade Wings forays into airport media space
The OOH firm has won sole rights at Agra, Gwalior, Kanpur and Pant Nagar airports
Media owning firm Sigma Trade Wings has forayed into the airport media space by winning the sole ad rights at four non-metro airports — Agra, Gwalior, Kanpur and Pant Nagar. Airport Authority of India (AAI) has given away the media rights at the four airports for the first time.
The rights have been awarded for 5 years each and the concessionaire will be required to instal the media assets such as backlit and non-lit formats, translites, scrollers and LED screens. The media installation will likely be completed in a month’s time.
Devendra Dixit, Director of Sigma Trade Wings believes that ad spends on media at the non-metro airports will pick up with the urban local bodies tightening the screws on large formats in the cities, even as stricter action is being taken against unauthorised displays.
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