Sapna Arora is the new CMO for OLX India
By M4G Bureau - July 03, 2019
As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience
OLX appoints Sapna Arora as its Chief Marketing Officer (CMO) where she will be responsible for leading the brand marketing initiatives of the company. Previously, she has handled various leadership roles at Procter & Gamble, Reckitt Benckiser, Nestle and Bennett Coleman and has extensive experience of nurturing billion-dollar brands such as Pantene, Whisper, Tampax, Tide, Stouffer's, and Mortein, among others.
Talking about her new role at OLX, Sapna Arora said, “I admire OLX's strong brand recognition, high consumer awareness, and rich brand heritage. It's a product that can help consumers upgrade their lives within their means, builds upon the cultural shift of shorter ownership cycles while extending the product's life; thereby contributing in reducing the carbon footprint. I am excited to be working on the brand.”
Arora has extensive experience in leading major brands through a creative turnaround and in inspiring engagement with consumers in new ways. She is known to understand her brand’s audiences and has led various campaigns and interventions that have received critical recognition. Her experience spans building brands, creating new product categories, expanding businesses to newer markets, and leading innovative and fully-integrated marketing programs. Prior to joining OLX, Sapna was a Partner at Matrix Atlantic Capital, where she worked closely with entrepreneurs to unlock growth opportunities.
Sushil Kumar, General Manager, OLX India, said, “OLX has been at the forefront of creating the thriving digital classifieds industry in India. We have been, in the past, able to develop a differentiated market standing synonymous to the pre-owned goods in India. As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience. She has worked on some of the most iconic brands in India and we look forward to her contribution in our next phase of growth.”