Marc-Antoine De Roys is new Kinetic global CEO

WPP-owned out of home (OOH) and experiential-focused agency Kinetic has a new global chief executive. Marc-Antoine De Roys, a veteran of the WPP organisation who formerly served as global chief financial officer and chief operating officer for tenthavenue, has taken on the role. Mauricio Sabogal has stepped down from the position.

De Roys spent nearly seven years with tenthavenue, following almost a decade with WPP media agency GroupM as COO and CFO for France and then COO for search and performance marketing in the EMEA region. “Kinetic has challenged the industry to stretch the definition of what OOH can be for brands, has shown itself to be on the vanguard of dynamic, and context-aware media solutions,” De Roys said in a statement.

“Marc-Antoine has been involved with Kinetic since the launch of tenthavenue in 2011, and he will continue to build upon the work already done at Kinetic by bringing additional insights into how data and technology can further power OOH, and how it builds efficiencies around operations,” said tenthavenue CEO Rupert Day.