Chennai Metro's Phase 1 expansion creates more branding opportunities
By M4G Bureau - July 03, 2017
The new 7.4 km underground stretch gives advertising brands greater reasons to establish their presence on the Chennai Metro network. JCDecaux holds the sole ad rights on this transit media network
The newly opened 7.4km underground stretch from Thirumangalam to Nehru Nagar under Phase 1 of Chennai Metro Rail Ltd (CMRL) has opened up new branding opportunities on this network. JCDecaux India holds the exclusive media rights on the CMRL network for a period of 10 years. The contract will include 32 stations and 42 train sets under the CMRL Project.
The CMRL project was initiated to decongest the traffic ridden roads and encourage the use of public transport system that integrates with the Airport, Bus Transport and Railways. Branded trains travel 25.8km now, covering 20 stations and connecting with a large number of people in the city on both the stretches - elevated and underground. The higher dwell time during the travel and good frequency increases the reach and brand recall.
Brands like Vivo, Ford, Fanta, Renault etc. have been regular advertisers on CMRL. Recently OPPO also joined the league and has been enjoying better coverage from the very start due to opening of the underground stretch.
Expressing his views on the opening of the new underground stretch, Olivier Heroguelle, Managing Director, JCDecaux India, said: “I would like to congratulate CMRL on opening of the underground stations with which they have increased their coverage and are reaching more people every day. This has opened newer opportunities for the brands to advertise. We are extremely happy that the brands have placed their trust on JCDecaux Transport Media and are advertising on CMRL Rolling Stocks for better visibility.”