Check out TVS Jupiter, make an informed choice: TVS Motor
By M4G Bureau - April 24, 2018
Reiterating the philosophy of “Khudh Aazmaiye”, the campaign includes a TVC and spans across Print, Digital and OOH
TVS Motor Company has unveiled a 360-degree marketing campaign for its fastest selling scooter brand - TVS Jupiter. The campaign features brand philosophy evangelist Amitabh Bachchan prominently, as he endorses the viewer's 'good habit' of trying and testing all things before finalising them for loved ones. Reiterating the philosophy of "Khudh Aazmaiye", the campaign along with mainline channels i.e TV, Print and Digital, has also started promotions through an extensive OOH medium. Handled by Posterscope agency, the campaign showcases the dynamic persona of the brand ambassador to attract the attention of the masses. As of now, the campaign is visible in North markets such as Delhi, UP & Uttrakhand.
Commenting on the campaign, Aniruddha Haldar, Vice President, Commuter Motorcycles, Scooters and Corporate Brand, said “The TVS Jupiter customer is a family man who wants the best for his family members and will go that extra mile to ensure that his decision is the right fit for them. Today, the consumers are discerning and believe in exercising the luxury of choice, especially in terms of purchase decisions, as opposed to following the herd. The power of this campaign is brought to life by its slice-of-life situations and the resonance with brand philosophy evangelist, Mr Amitabh Bachchan who reassuringly tells our esteemed customers to “Khudh Aazmaiye” their mobility purchase in line with the same thought. Once set on that path, we are confident that they will deem TVS Jupiter as the perfect choice for their requirements.”
“This campaign is a purposive evolution of the last year’s campaign idea – Jaanch Parakh. Under the brand’s overall promise of Zyadaka Fayda, we introduced the thought of Jaanch Parakh last year as the culturally accepted route for us Indians, to making the wisest choices. This year, we took the same insight forward and reinforced it by adding the dimension of Khud Aazmaana or trying it yourself as the additional step we Indians believe in taking to ensure that we make the wisest choice when it comes to our family across a variety of life situations. That’s how the new campaign idea “JaanchiyeParakhiye, KhudhAazmaiye” was born where Mr Amitabh Bachchan reminds us of our own careful consideration so as to get maximum value.” said Vishal Nicholas, Senior VP – Head of Planning, Dentsu India Pvt. Ltd.