Contracts & Investments
SPH arm unveils Singapore’s largest sequential LED billboard
The media was created by retrofitting a large-format static billboard with sequential LED modules, and a 3D custom-built Martell VSOP Aged in Red Barrels bottle as the centrepiece
The outdoor media arm of Singapore Press Holdings (SPH) has unveiled Singapore’s largest sequential LED-lit billboard at Scotts Square.
The L-shaped ad, measuring 50m x 11m promotes cognac brand Martell’s latest campaign titled “Icons Grow Bold” and the Martell VSOP Aged in Red Barrels.
The Business Tmes reports that it was done by retrofitting a large-format static billboard with sequential LED modules, and a 3D custom-built Martell VSOP Aged in Red Barrels bottle as the centrepiece.
The vertical backlit LED panels light up in a pre-determined sequence at regular intervals, and is scheduled to light up every night at 7pm until November this year.
AUGUST 2025
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