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Home » Digital OOH » Rajasthan Govt opts for Delta LED screens to drive public & social messaging
Rajasthan Govt opts for Delta LED screens to drive public & social messaging

By M4G Bureau - October 24, 2018

The 44 full colour and full motion LED display boards, each measuring 3.84m wide and 2.88m tall, are installed at various locations in Rajasthan, and were built using Delta’s cutting-edge outdoor LED technology

Delta, a global provider of video wall solutions, has been chosen by RajCOMP Info Services Ltd. (RISL), a Government of Rajasthan Undertaking, for providing a networked solution of LED outdoor displays. The 44 full colour and full motion LED display boards, each measuring 3.84m wide and 2.88m tall, are now installed at various locations in Rajasthan, and were built using Delta’s cutting-edge outdoor LED technology.

This is a first of its kind network in India where a state government has taken the initiative to take its programmes and policies to the common man. The messaging on these screens are expected to encourage the public to take maximum benefit from various government initiatives. The outdoor displays also help in broadcasting live information or telecasting government events live.

“Large format electronic displays are an effective way to provide useful information to the masses, such as, broadcasting new government schemes and their benefits or streaming the live feed of an important event,” said a senior RISL official. “This vision was first reflected in Rajasthan State’s budget announcement (FY 2016-17) and subsequently, LED Video walls were commissioned throughout the state”, he added.

Delta’s 10mm SMD LED display provides high brightness, high contrast ratio and wide viewing angles for clarity and easy readability. With a contrast ratio of over 4000:1, and a light output of over 6000nits, the LED delivers best-in-class image quality in an outdoor environment.

“With Delta’s extensive experience in image and video processing, the LED display provides the ultimate image quality assurance, colour uniformity and cost of ownership. The clarity and distance visibility of Delta’s outdoor LED displays makes it an ideal solution for displaying public information,” said Hemant Agarwal, head of display solutions business unit, Delta Electronics India.

The displays can be addressed as single displays, groups of displays or a single large group, and are capable of showing bright images even during peak daylight, running non-stop during summer, monsoon and winter months. They are IP65 rated, which means that they are protected from the vagaries of nature. Different kinds of content like videos, text, images, RSS feeds, web pages, and others, can be displayed and played depending on a schedule that can be set in a device. In addition to this, streaming of live events, along with its audio can help to get the message across to the public.

Delta with its partner Pan Intellecom Ltd., executed this project. Harbir Singh, Director, Pan Intellecom Ltd. commented, “In today’s digital era, it is more reasonable to install an LED display for a big impact. Delta having expertise in display solutions provided RISL with an innovative LED solution that met their expectations.”

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