Nature’s Basket Mumbai outlets become DOOH hubs
By Pray Jani - September 03, 2019
DigiAlly’s LED screens at the Mumbai outlets of Nature’s Basket draw interest of brands like VLCC to run campaigns
DOOH company DigiAlly has partnered with Nature’s Basket to set up their digital media in their stores across Mumbai.
Currently, the media is placed at all 12 outlets of Nature’s Basket in the city. One of the first brands to have leveraged the medium is VLCC. The outlets offer prime target audience for the brand since the product is readily available, and the media proves pivotal for the brands present at these outlets. Additionally, Rajiv Sanghvi, the founder of DigiAlly hopes to expand the possibilities to other retail stores and supermarket chains as well.
“Soon, the media will be present in the Nature’s Basket outlets in Bangalore and Pune,” said Rajiv. “The media is stationed behind the sales counters, to allow 100% of buyer’s attention and enough time to engage with the message,” he added. The 4 ft. by 6 ft. digital screens are surely eye catching and the creative possibilities on this media are enormous against static media.
The VLCC campaign has been running for a long period now and the contract is expected to be renewed, owing to the positive response. This long-term tie-up between DigiAlly and Nature’s Basket has also proven fruitful for the media company.
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