LA-based WOW Media launches digital billboards along busiest US freeway
By Rajiv Raghunath - October 26, 2018
The two-sided structures are the largest digital signs in the LA region at 20’ x 60’
WOW Media, an LA-based digital media company offering innovative solutions for digital OOH advertising, has unveiled four new 1,200 sq. ft digital billboards in Los Angeles, expanding local opportunities for immersive brand awareness. The two-sided structures are the largest digital signs in the LA region at 20’ x 60’. Situated between the Century Blvd. and Manchester Blvd. exits along Interstate 405, consistently ranked as the nation’s busiest freeway, the signs offer premium exposure to millions of commuters and travellers using the nearby Los Angeles International Airport (LAX). These are also the only digital signs reaching freeway traffic to the highly sought-after communities of West Los Angeles including Beverly Hills and Santa Monica.
“These billboards are truly a game-changer in the Los Angeles media market,” said Scott Krantz, Founder and CEO, WOW Media. “Their massive size and high-definition, LED technology gives brands the ability to deliver innovative, customisable content to consumers – and their unique positioning along the nation’s busiest freeway enables each campaign to reach millions of consumers 24/7 as motorists travel to and from LAX into West Los Angeles, Beverly Hills, Santa Monica and the San Fernando Valley.”
I-405 sees 379,000 vehicles each day, and nearby LAX welcomes 66 million passengers each year. Additionally, the boards have premium placement en route to the new $5 billion Los Angeles Stadium and Entertainment District at Hollywood Park, which will serve as the home base for the NFL’s Los Angeles Rams and Los Angeles Chargers, and the popular concert venue The Forum.
These new signs join WOW Media’s existing network of eight 14’ x 48’ foot full-motion billboards, all situated on key traffic arteries adjacent to LAX. As the region’s only digital billboard network, campaigns can be synced across boards for maximum exposure and impact.
Other key benefits of WOW Media’s full-motion digital billboards include:
Tailored Messaging: Brands can incorporate real time traffic and weather conditions, sports scores, trending news topics, and more for messaging that is always up-to-date.
Mobile Integration: Serve mobile ads to a desired audience when in proximity to a specific board, event venue, or retail location to complement the impact of mobile ad campaigns.
Social Media Integration: Continue the conversation by streaming content in real time from Facebook, Twitter, Instagram, and other popular platforms.
Jaime Elejalde-Escobar, Associate Director at Outdoor Media Group (OMG) LA, shared: “WOW’s new LEDs on the 405 are awesome! It’s great to see WOW adding a breath of fresh air to the 405 landscape with some big and bold new digital screens. Not to mention their full motion LEDs by LAX and The Forum, which we also love! Congrats WOW, Keep ‘em coming!”
Brands that have worked with WOW Media include HBO, Sephora, Jack in the Box, the California Lottery, and many others.