Taco Bell rings loud in Bengaluru
By Bhawana Anand - February 11, 2015
Taco Bell, an international fast food chain, launched an OOH campaign in Bengaluru to draw consumer attention to its new offering'Tikka Masala Burrito'
The outdoor media strategy was to use large formats like hoardings at four major junctions of the city. The outdoor site was chosen keeping in view the location of Taco Bell stores. An innovation was also done at a prominent location where a jut out plus flickering coal on billboard were made using LED.