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Streettalk executes TVS Tyre's celeb OOH campaign

By Satarupa Chakraborty - May 12, 2016

Streettalk executes TVS Tyre's multi-city OOH campaign across several formats.

Roping in celebrities like comedian Kapil Sharma and Tamil Star Arya, TVS Tyre launched the OOH campaign along with TV and print. TVS Tyres, which had already laid faith on the OOH media, awarded the media duties to Streettalk.

Translating the brief, Streettalk drove a high visibility omnipresent OOH Campaign across 20+ key Markets for the brand, riding on 1000+ media, through 15+ media formats, managing multiple creatives, adapting to 8 linguistic scripts. Driving insights from their "Konnekt” Set of Tools, Streettalk devised the media plan basis a high OTS for the TG. Each market was a complete communication road block for the targeted consumer, delivering a high campaign efficiency.

Expressing his views on the campaign, Girish Ahuja, VP and Head Marketing, TVS Tyres said, "OOH medium has given us good visibility and helps us in amplifying our campaigns thru other traditional communication mediums. Over the past few years, we have used this medium for all our key brand campaigns and have received a very positive response from all our key stakeholders. The recent campaign using Kapil Sharma in carefully selected media and locations has helped us reach out to our key TG in our important markets”.

"We are thrilled to have'TVS Tyres' being added to our portfolio. It's great to be associated with a thinking brand, driving innovations in its products as well as, through its communications. It's definitely another momentous acceleration to Streettalk's spirited growth plans”, added Dipankar Chatterjee, Director Streettalk.



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