PS Srijan goes outdoor to promote Ozone project in Kolkata
By Nabamita Chatterjee - August 04, 2014
Laqshya Media has executed the campaign, using large formats at vantage points across the city
Leading real estate developers Srijan and PS Group took the outdoor route to promote its new township project'Ozone' on E.M. Bypass (on Garia side) in Kolkata. The developers vested the outdoor campaign execution duties with Laqshya Media Group.
Laqshya Media used large formats in Kolkata, in particular hoardings, for the campaign and selected sites on major arterial routes in the city such as transit junctions, and flyovers. Sites around malls were also used for the campaign. In all, the campaign was deployed on over 60 sites across the city.
Commenting on the campaign execution, Atul Shrivastava, COO, Laqshya Media Group, said, "We are thrilled to partner with Srijan Realty for the Ozone campaign. The brief from the client was to create a great deal of visibility and buzz around the new project. We've done that by using large format media units to create a bold, powerful presence for the Srijan Realty brand. We look forward to working on more campaigns for them.â€