Note Kiya Jaye Redmi Note 7 Pro is on OOH
By Bhawana Anand - June 19, 2019
Xiaomi India goes live with its popular ‘Note Kiya Jaye’ campaign on OOH
Leading smartphone brand Xiaomi once again goes big on the OOH medium for its new handset Redmi Note 7 Pro launch campaign. In association with, Outdoor Media Integrated (OMI), the OOH Agency arm of Laqyshya Media Ltd., the campaign ‘Note Kia Jaye’ was launched to ensure that the launch received maximum visibility using a strategic OOH plan. The campaign featuring Ranveer Singh displays the Redmi Note 7 Pro, highlighting its powerful 48MP camera along with representing Xiaomi’s founding philosophy — innovation for everyone. The team’s approach was to design an aggressive strategy on the most relevant OOH pockets.
OMI used its proprietary tool ‘SHARP‘ which utilizes Machine Learning to deliver AI optimized recommendations where the media units were collated basis TG specific touchpoints. The plan included the media assets with a blend of standalone sites and some cluster sites with the aim to break the clutter.
‘Note Kia Jaye’ campaign has been live for over a month at over 200 premium media assets spread across Billboards, Wall Wrap, Façade, Foot over Bridge, Gantry and Metro pillars. These media sites were picked at all important routes, districts, colleges, malls etc of key cities in India like Mumbai, Bangalore, Delhi NCR, Hyderabad, Kolkata, Chennai, Ahmedabad, Pune along with some Tier 1 and Tier 2 markets like Jaipur, Coimbatore, Patna, Chandigarh, Cochin.
Speaking on the campaign success, Naresh Bhandari, COO, OMI, Laqshya Media Ltd, said, “We are extremely happy to have offered a No-Miss visibility OOH for Xiaomi by using effective strategy and optimizing our resources. Each media unit amplifies the brand’s communication and is successful in bringing out the campaign message. The teams came together and strategically planned the campaign using SHARP and the result is out there for everyone to notice.”
Speaking on this, Karan Shroff, Head – Brand Marketing, Xiaomi India said, “At Xiaomi, we ensure that each marketing campaign is simple, with local insights and highlights the KSP of each product. We wanted to ensure that the KSP which is the 48MP beast gets the most optimized visibility across all sites. The campaign for Redmi Note 7 Pro has got a very good impact on OOH. The OMI team devised a media plan that helped us get good visibility and TG apt locations.”