Rampion Advertising and Consulting Pvt Ltd. took BQS advertising to a whole new level for newspaper brand Hindustan Smart in the states of Jharkhand and Bihar using laser cut backlit cut-outs, made of polycarbonate sheets.

With the backlit cut-out designed as a newspaper roll, 17.5 feet in length and 5 feet in radius, the OOH campaign sure turned a lot of heads. And it certainly looks like a high investment campaign with laser cutting assisted backlit creative installations done on bus shelters across two states.

The campaign aims at communicating the newspaper’s reduction of its price to Rs 2. To highlight this, a Rs. 2 coin was placed on the roof of the shelter. The backlit static media in the BSQ also features a Rs 2 coin, further driving home the campaign message.