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Greenlam Laminates boards Volvo buses in Kolkata

By Nabamita Chatterjee - October 17, 2014

Street talk executes the innovative campaign

Greenlam took the OOH route in Kolkata to showcase and advertise its latest range of laminates during the festive season. The brand marked its presence on board the Volvo intra-city AC buses to draw eyeballs to its latest offerings -- Digi Junior - exclusive lamination range for Kids room - Barbie and Hot wheel, and HD Gloss - scratch free lamination & anti - bacterial.

The objective of the campaign was to build consumer awareness of the brad's complete range of anti-bacterial lamination and Greenlam's offering on providing a safer environment to its consumers in an eco-friendly way. The brand conducted the branding on around 60 per cent of the buses in Kolkata with different brand communication.

While talking about the initiative, Alex Joseph, Vice President, Marketing and Communications, Greenlam, said, "Durga Puja is the most splendid and spectacular festival for Kolkata and other festivals like Diwali are also celebrated with great enthusiasm and zeal here. As market leaders in the decorative laminate category in India, there was no better way of showcasing our products to the citizens of the City of Joy. Our idea was to be creative, innovative as well as make a striking presence visually as much as possible through this entire festive season, starting with the Durga Pujas. The new Volvo Buses that have recently been introduced in Kolkata seemed to be the perfect option to reach the consumers and implement Street talk's unique proposal for our brand.”

Speaking about the creative approach, Kaushik Chakravorty (KC), Co-founder & Director, Street talk said, "We believe in innovation, as it is the best way to reach our consumers strikingly. After analysing the requirement of Greenlam Laminates, we decided on this impactful approach.  The fun filled concept was worth the extra effort like getting all the buses up and running with minimum downtime. We were focused to on the end result.”


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