Chennai-based Podhigai Ads India helps Equitas Small Finance Bank in creating a brand identity with the help of outdoors in Marina beach over the coastal stretch of Tamil Nadu. ¬The brand has deployed neon technology on front lit hoardings for a year-long campaign capturing the attention of travellers in the eastern coast of South India. The brand plans to extend the period of contract for scaling up further innovation.

“This is the home for Equitas Small Finance Bank headquartered in Chennai. We want to establish the brand in their hometown in a very iconic location in Chennai. Marina beach, being an iconic in Chennai offers lot of visibility,” shares Madan Seeni, Director of Podhigai Ads India, a leading OOH firm.

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