Educationista, a company that organises education fairs and exhibitions for schools and distinct careers in India, has opted for cab branding of its upcoming exhibition in Pune this month. The branding has been executed in association with Myhoardings, using exterior media on some 100 cabs.

Commenting on the campaign, Surendra, Director of MyHoardings.com said, “An increasing number of companies are switching to transit mode branding and they find cab branding as one of most economical and impact creating media among the masses.