Cadbury Fuse'chocolate train' promises a chocolaty feast

The sinful taste of Cadbury Fuse has delighted the consumer ever since Mondelez India launched its premium countline brand. Post the launch the brand rolled out a campaign with the marketing objective of "Own the Commute" which included an exciting TVC, in-store sampling in 150+ supermarkets, a tie up with Go-Air for inflight sampling and an outdoor display across Metro stations and bus shelters across various cities.

Taking "Own the Commute" to a whole new level, the brand opted for the Mumbai Metro wrap. This included more than 60% dominance of Fuse branding at the Andheri Metro station. The vibrant purple color of the Fuse packaging was used in the wrap backdrop along with a picture of the Fuse bar revealing the inner ingredients of crunchy peanuts, smooth caramel and a creamy centre, all coated in rich Cadbury milk chocolate. Commuters travelling on all Mumbai metro trains between Ghatkopar and Versova stations witnessed the "chocolate train".