Cadbury Fuse'chocolate train' promises a chocolaty feast
By VJ Media Bureau - January 04, 2017
Taking \"Own the Commute\" to a whole new level, the brand opted for the Mumbai Metro wrap. This included more than 60% dominance of Fuse branding at the Andheri Metro station
The sinful taste of Cadbury Fuse has delighted the consumer ever since Mondelez India launched its premium countline brand. Post the launch the brand rolled out a campaign with the marketing objective of "Own the Commute" which included an exciting TVC, in-store sampling in 150+ supermarkets, a tie up with Go-Air for inflight sampling and an outdoor display across Metro stations and bus shelters across various cities.
Taking "Own the Commute" to a whole new level, the brand opted for the Mumbai Metro wrap. This included more than 60% dominance of Fuse branding at the Andheri Metro station. The vibrant purple color of the Fuse packaging was used in the wrap backdrop along with a picture of the Fuse bar revealing the inner ingredients of crunchy peanuts, smooth caramel and a creamy centre, all coated in rich Cadbury milk chocolate. Commuters travelling on all Mumbai metro trains between Ghatkopar and Versova stations witnessed the "chocolate train".