ALTBalaji’s Broken But Beautiful, enjoyed well among the Indian youth, appears once again on the OTT as well as on OOH platform. ALTBalaji took to the roads of Mumbai with Bright Outdoors Media Pvt. Ltd. to promote their production’s latest season.

Major locations from Andheri, Bandra, Juhu, Prabhadevi, Mahim and Mahalaxmi were taken along with other routes with tradition OOH formats. The 10 day campaign looks to target the youth, from the locations picked and the creative strategy.

The magnitude of the campaign is sure to result in high viewership by building curiosity among those unfamiliar with the series as well.