Shivalika Anand joins DGTOOHL as Partner and Chief Business Officer

DGTOOHL, a Mobiyoung Group company and India’s pioneering audience-led OOH Adtech platform, has announced the appointment of Shivalika Anand as Partner and Chief Business Officer. This strategic move marks a significant milestone in the company’s growth journey as it strengthens its leadership to reshape the future of Programmatic Digital Out-of-Home (pDOOH) advertising.

With over 18 years of rich experience across digital, programmatic, and OOH media, Shivalika brings with her a deep understanding of brand growth, revenue strategy, and market innovation. She has led impactful initiatives at global powerhouses like TikTok and Taboola, merging branding with performance to deliver tangible results.

A trailblazer in media transformation, Shivalika has built new business lines, scaled teams, and launched high-performance solutions across the full marketing funnel. Her strategic acumen in programmatic advertising, brand partnerships, and data-led media planning is set to further DGTOOHL’s mission of bringing transparency, accountability, and efficiency to the DOOH space.

“Shivalika joins us as Chief Business Officer and will spearhead the pDOOH vertical. With her vast experience, we look forward to driving scalable innovation in the DOOH ecosystem — one built on transparency, price efficiency, and measurable outcomes,” said Mayank Sharma, CTO & Co-Founder, DGTOOHL.

Commenting on her new role, Shivalika Anand said: “I’m excited to join DGTOOHL at a time when programmatic DOOH is not just disrupting but redefining the out-of-home landscape. With automation, real-time targeting, and data-led planning, pDOOH is no longer the future — it’s the present. DGTOOHL brings together a unique mix of traditional OOH know-how and cutting-edge tech-driven innovation. Together, we aim to deliver smarter, accountable, and insight-rich campaigns for brands and agencies globally.”