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Satyabrata Das all set for his second innings with Laqshya Media Group

Satyabrata Das appointed as Head — Strategic Alliances & Corporate Communication in Mumbai

Published

September 19, 2016

Laqshya Media Group has appointed Satyabrata Das as Head — Strategic Alliances & Corporate Communication in Mumbai. Das is known as a game-changing media professional with expertise in platform agnostic implementation to create new parallels in the media and entertainment industry. He commands a rich experience of over 22 years in the fields of media, entertainment, marketing and advertising.

After spending 6 years with print, Das joined OTV in 1998 with a handful of resources at the initial stage and took it to a leadership level. Post that, during his stint with ETV in 2002 as Channel Promotions Head he was instrumental in launching two market leaders and game changing channel medium in the Eastern India — ETV Bangla and ETV Oriya. He was also responsible for the overall growth and health of these channels. He was also associated with SAB TV as AVP – Sales & Marketing in 2004.

Das was associated with Zee Telefilms Ltd. from 2005 to 2008 as AVP / DVP – Sales and Revenue Head for its digital presence and revenue generation. As a part of the core team they were the first in the country to introduce a new platform, live TV on moving vehicles, and OOT Platform.

This would be Das’s second innings with Laqshya group. He has earlier worked with the group as National Business Coordinator & SVP: Strategy/Product/Content/Sales/Strategic Alliances with Digital Media Business in 2008.

On his new role and comeback with Laqshya, Das said, “Laqshya Media Group is truly a well-diversified marketing services company. The kind of projects and campaigns Laqshya’s team across OOH, events, experiential businesses, life experiences, digital media planning and media planning solutions across platforms are doing is very interesting and am sure I can add value to this existing power packed team, and am all set to make Brand Laqshya one of the top media brands in the country.”

Alok Jalan, MD, Laqshya Media Group, added, “Das was part of Laqshya Media Group during our digital phase and am thrilled to welcome him on board. With his new role, he will be playing a vital link in key strategic alliances and scale up the business potentials. He brings with him a bouquet of experiences spread across various media channels and I am confident that Das will be instrumental in helping us build brands across all our divisions.”

The firm said in a statement that “Laqshya Media Group believes in demonstrating a ‘one team ‘attitude led by our leaders across verticals Sai Nagesh (Tempus), Shashi Sinha (Laqshya Hyderabad Airport), Deepak Choudhary and Swaroop Banerjee (Event Capital), Navneeth Mohankrishnan (Laqshya Live Experiences) with Atul Shrivastav (Group CEO). They have been leading the firm in our mission of delivering unprecedented results for our clients, our people, and the Industry as a whole. Das will be part of Laqshya Media Group’s passionate leadership team.”