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Insights1 day ago

‘We need to invest more in automation of processes to make OOH buying easier’

For OOH to grow and align with the increasingly omnichannel process of media buying, the industry needs to make it...

Creative Concepts2 days ago

Netflix takes Apex to new heights with live billboard climb

At the heart of Times Square, the campaign transformed a standard billboard into a live-action experience, featuring actress Charlize Theron...

Digital Display2 days ago

UltraLED Displays unveils Mumbai experience centre

The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.

Campaigns3 days ago

Amazon Prime brings ‘Your Era’ storytelling to life

The campaign is executed by WPP Media across Mumbai, also using RoshanSpace Brandcom’s ProDigi TWINN to run 12 creatives with...

Insights3 days ago

‘You need intelligent analysis to bring in more money’

In an exclusive interaction with Media4Growth, Kristina Rudoman, Chief Commercial Officer at AllUnite, shares her insights in the context of...

Campaigns6 days ago

Godrej Properties brings architectural elegance to OOH with 3D ‘Majesty’ billboard

The billboard is executed in Noida

Insights6 days ago

‘Government demand is driving Chhattisgarh’s OOH’

Rishabh Parakh, Director of Operations of SVA Media Consultancy shares insights on inventory expansion, pricing pressure, and digital adoption in...

Digital Display6 days ago

Philips PPDS installs 6x2m LED wall at Saarländisches Staatstheater

Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...

Campaigns6 days ago

Burger King scores a whopper ahead of London Marathon on System1’s scale

Focused on relatability and relevance, Burger King’s OOH ‘Finished’ ad scored 4.3 Stars with System1

Campaigns1 week ago

EARTHDAY.ORG and OAAA amplify environmental action through OOH push in US

The campaign, produced in partnership with creative agency and OAAA member company Extra Credits Projects, carries Earth Day 2026’s global...

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