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OOH Adtech2 days ago

Vistar Media study finds motion and 3D significantly improve DOOH campaign performance

The research has been conducted in partnership with Omnicom Media and JCDecaux

Campaigns3 days ago

The Times uses mixed reality AI to turn UK billboards into “windows to the past”

The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets

OAA3 days ago

RoshanSpace Brandcom takes up Title Sponsorship of OAA for the 5th consecutive year

RoshanSpace Brandcom has once again taken up the Title Sponsorship of the OOH Advertising Awards (OAA) marking their fifth consecutive...

Insights3 days ago

Are measurement & creativity incompatible?

“As a designer and practicing geek, I fully support bringing some science to the subjectivity gunfight,” says Dino Burbidge, Innovation...

Campaigns4 days ago

Bonds turns baby growth into a live sequential growth OOH

The campaign is designed and built by Revolution360

Campaigns4 days ago

South Indian Bank launches Mumbai metro branding campaign

Covering a 35-kilometre stretch with 30 stations, the campaign prominently showcases the Bank’s branding across key transit corridors connecting Gundavali...

Insights4 days ago

Why the future of AI in advertising will depend on managing consequences responsibly

For the next insights in Media4Growth’s ‘AI & Creative Ownership’ series, Hassnain Kurreshi, Group Creative Director, Posterscope India, speaks about...

Campaigns4 days ago

PepsiCo and The Mandalorian & Grogu build galactic OOH experience

The campaign is executed in UK across Bauer Media’s Salford domination sites

Creative Concepts4 days ago

Paramount+ brings Dutton Ranch to life with fiery OOH Installation

The installation has been executed at Waterloo Station in London.

Creative Concepts1 week ago

Instamart runs “Aambulance” on Mumbai streets for mango lovers

The campaign is executed by MOMS Outdoor

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