The campaign, executed by Laqshya Media Group, covers over 100 cities across 8 states
The campaign, executed by The Brand Sigma, includes train wraps as well as internal train branding.
The League promotion will be conducted across the US and India.
The airline which commenced operations in 2015, has reached the coveted milestone of carrying 50 million passengers.
The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
The innovative mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other
The streaming behemoth let users submit their own images to a website which were then used for the campaign.
The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.
S Kumar, MD of Srishti Communications says this is a move to maximise the AOOH opportunity
The campaign aims to address women’s struggles with ill-fitting undergarments