The brand has launched a 360 degree campaign to drive its ‘Good Health’ messaging
OYO Rooms has launched an offline marketing initiative with paper cup branding in association with GingerCup
The online classified brand targets mainline agencies to promote their advertising business in the main metro commercial hubs
The brand has opted for an innovative display to promote its lighting product Tim Clipon LED Panel in Gurugram’s Cyber Park
The brand hit the streets of Mumbai to create a big impression on its target audience
The gems & jewellery industry body’s campaign portrays the industry as “A Valuable Asset to India”
The campaign, featuring Axis Bank brand ambassador Deepika Padukone, highlights the offers attached to the bank’s credit & debit cards
‘Ghoul’ screams horror on OOH
Netflix has run the campaign in 2 phases, drawing a lot of attention to the show
While targeting the TG at MINI Urban Drive, the company is utilising the live interaction in generating sales across major cities
The campaign is live across Incheon international airport and buses across the South Korea
The campaign is executed by Enroute Advertising
The activation's production was executed by Sakshi Advertising.
The campaign is conceptualized and executed by Posterscope India with Sakshi Advertising being the production partner
The campaign subtly draws attention to features such as water resistance, Find My, and the device's overall durability without overtly...
From the changing role of relationships to the push for a common currency, Raheel Amjad, MD of JCDecaux India, shares...
Khyati announced the appointment on LinkedIn, sharing that she is stepping into the new role after nearly five years with...
The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery...
Next in the ongoing series of Reverse bidding in OOH, Sanchit Bhan, Founder and CEO, PDSN Media, examines the impact...
In Candid Chats@Backstage OAC 2026, Fred Kuhlman, OOH Specialist for Cities and Partner at NABB Holland and Partner, OOH Capital,...
A team of second-year engineering students at NIT Rourkela has built HoardSpace, a marketplace for buying and selling outdoor advertising...
The experience is conceptualised by Infectious Advertising
Sahil Gambhir moves to Rapport from WPP Media, bringing over 15 years of experience across OOH, cinema and experiential media
The immersive OOH activation transformed a Sunset Boulevard billboard into a fully furnished living space, blurring the lines between fiction...
Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value...
