Swiggy Instamart’s Ganpati activation at Inorbit Mall

Ganesh Chaturthi in Mumbai is a festival where devotion meets creativity, and this year, Swiggy Instamart added a unique touch to the celebrations with an OOH activation at Inorbit Mall, Mumbai. 

In partnership with S&O Investments, the brand crafted an installation that reimagined devotion through everyday puja elements. Instead of creating a traditional idol, Swiggy Instamart laid out an array of Aarti essentials – from incense sticks to diyas and flowers – in a carefully designed formation. Viewed directly, they appeared as scattered items. But when seen through a magnifying glass placed at the installation, the outline of Lord Ganesha emerged in full clarity. 

The concept beautifully merged tradition with perspective – showing how faith can be discovered in the simplest of details when viewed mindfully. For shoppers and devotees passing through the mall, the activation became a moment of pause, reflection, and delight. 

Placed in a high-footfall environment like Inorbit Mall, the installation ensured strong visibility and audience engagement. By linking Aarti essentials – items easily shopped on Instamart – with the imagery of Bappa, the brand delivered both cultural resonance and product relevance, making the OOH activation stand out this festive season.