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‘Audience measurement will never be effective without asset measurement’
Warner Bros. brings The Mummy to Mumbai streets with moving OOH installation
Vistar Media expands Singapore team amid DOOH growth
KitKat turns its logo into a quiet reminder to ‘have a break’
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Puma becomes PVMA for PV Sindhu
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Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
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Pond’s transforms ancient art into a living canvas for sun protection with ‘Sun Portraits’
The brand's latest campaign commissions Phad paintings on the walls of Phalodi homes creating portraits that visibly damage under the...
Fastrack’s ‘Never Same. Never Sane’ OOH campaign with Siddhant Chaturvedi
The campaign is executed by Platinum Outdoor
Belong Brings ‘Simple Solutions’ to Life via OOH campaign in Australia
The campaign is executed by OMD Australia
Orient Electric brings Aero O2 to life with a moving billboard installation
The billboard features a large-scale installation of the fan mounted onto the surface, with rotating blades creating a live, kinetic...
Vivobarefoot takes on big shoes in its first-ever OOH campaign ‘Free Your Feet’
The campaign is developed by independent anti-advertising agency Thingy & Thingy®
Sri Garima Publicity installs LED screen at the main gate of Ram Mandir, Ayodhya
The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in...
ad:tech New Delhi 2026 kicks off
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
Apple TV+ turns Times Square corner into a Formula 1 racetrack
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
High on Holograms: When the virtual gets real and the real gets cutting-edge
Immersive technologies are redefining what’s possible when it comes to the intersection of brands and consumer experience. In this highly...
When Glasgow’s real women became quiet icons on OOH
This campaign executed across Ocean Outdoor screens in Glasgow, UK, featured works by Scottish contemporary artist Gerard M Burns, who...