Pulse Candy’s interactive Mushak Installation at Lalbaugcha Raja

DS Group’s Pulse Candy marked its fourth year of association with Mumbai’s most revered Ganesh pandal, Lalbaugcha Raja, through an innovative experiential OOH activation titled “My Mushak, My Wish.” Given that Lalbaugcha Raja attracts millions of devotees every year, the activation created a powerful touchpoint for direct brand engagement during Ganesh Utsav. 

At the heart of the experience was a mushak installation, crafted with Pulse Candies, where devotees could whisper their wishes. Through voice-enabled technology, the mushak playfully dispensed either a Pulse Candy or Golmol as a symbolic blessing. This interactive element not only merged tradition with innovation but also gave visitors a memorable way to connect with the brand. 

The setup further featured a striking modak installation made entirely of Pulse Candy, celebrating the festive spirit while highlighting the brand’s creativity. To amplify engagement, large-scale sampling ensured lakhs of devotees could savor the “chatpata” flavor of Pulse during their visit. 

By situating the activation at Lalbaugcha Raja — a spiritual and cultural epicenter during Ganesh Utsav – DS Group’s Pulse Candy transformed its OOH presence into an immersive experience. The campaign seamlessly wove together faith, festivity, and fun, reinforcing Pulse’s position as a brand that thrives on innovation and consumer interaction.