Fujifilm Instax takes its instant photography experience to Delhi and Kolkata

Durga Puja is all about dressing up, meeting loved ones, soaking in the festive vibes and making memories that last long after the celebrations are over. This year, Fujifilm Instax added a little more magic to those moments by giving festive visitors a chance to capture their celebrations and take home a memory they could hold on to. 

Initiated and facilitated by Times One, a Times Group Company, the on-ground activation brought the Instax experience to Select Citywalk in Delhi and South City Mall in Kolkata to engage shoppers and visitors through the joy of instant photography during Durga Pooja.  

The activation brought the brand to life through interactive photo opportunities, instant-print experiences and product demonstrations. Visitors could get their pictures clicked, receive physical prints and explore the Instax product range firsthand, with the showcase also offering an opportunity to discover products available for purchase. 

“Brands today have an opportunity to move beyond visibility and become  part of the experiences consumers value,” said a spokesperson from Times One. “With FUJIFILM Instax, we saw a natural connection between the joy of Durga Puja and the brand’s promise of capturing moments instantly. By bringing the experience to high-footfall retail destinations in Delhi and Kolkata, we created an engaging platform for consumers to interact with the product, experience its appeal firsthand and take home a personal memory of the celebration.” 

Overall, the activation gave visitors a fun way to capture their festive moments and take home memories of the celebrations. For Instax, it was a chance to connect with people through something simple and personal – photographs they could keep with them forever.