Ajio X ASOS’s moving van campaign

Ajio and ASOS launched an innovative Out-of-Home (OOH) campaign featuring a moving van, captivating audiences on the streets with vibrant displays of their latest fashion collections. The van, equipped with high-definition LED screens, travelled through urban areas, showcasing eye-catching fashion visuals that brought the streets to life. 

What made this campaign even more engaging was the integration of a QR code displayed on the body. Passersby were invited to scan the code, which led them directly to an immersive video featuring highlights from the Ajio X ASOS collection. The video gave viewers an exclusive look at the collaboration, with a seamless transition from outdoor spectacle to online shopping experience. 

This blend of mobile OOH advertising and digital engagement created a memorable and interactive brand experience. Ajio X ASOS successfully merged technology with fashion, demonstrating how innovative campaigns can bridge the gap between offline and online consumer journeys, maximising both visibility and engagement.