Zepto lights up SoBo with festive transit media blitz

Zepto brought the festive season to life across South Bombay through a vibrant transit media campaign, executed by Posterscope, establishing an unmistakable presence in the city’s busiest spots. This dynamic initiative saw Zepto’s branding prominently displayed on various transit media platforms, seamlessly integrating into the fast-paced urban environment and capturing the attention of both commuters and pedestrians. 

Strategically launched in high-footfall areas, the campaign aligned with SoBo’s cultural and commercial vibrancy. By leveraging transit media, Posterscope ensured the Zepto brand was seen, remembered, and associated with the bustling energy of the festive season. Transit ads, including bus panels and auto-rickshaw displays, made Zepto’s logo and messaging a frequent sight on SoBo’s streets, enhancing brand recall among locals and tourists alike. 

The timing of the campaign amplified its impact, positioning Zepto as a go-to choice for the season. Each transit media display served as a moving billboard, targeting audiences in various neighbourhoods and forging strong brand connections through sustained visibility. This comprehensive approach enabled Zepto to reach a diverse audience across South Bombay, showcasing the brand’s innovative presence in the city’s celebrated cultural landscape. 

By blending creativity with strategic location, Posterscope’s execution of Zepto’s campaign underscored the brand’s commitment to urban engagement, achieving not only widespread visibility but also meaningful connections that are set to resonate beyond the festive season.