Vijay Sales begins to establish brand presence as lockdown eases

With an ease in carrying out business operations, a few brands especially seasonal ones, have started to recreate their presence in the market with the help of outdoor branding. Vijaya Sales has been spotted in the West Ahmedabad promoting Invertor AC to catch up on the summer season sale.

The brand as an early mover has tried to create an unmissable presence with cluster branding in the west Ahmedabad where some amount of traffic can be spotted for the first time since lockdown was announced in March. The media is owned by Selvel’s Unipoles near Shivranjani Crossroads, one of the prime locations in West Ahmedabad.

The electronic stores have opened up with measures to maintain social distancing. As a new store operation, Vijay Sales will note down  the product requirement of their customers wherein the  demo will be given over a video call, and in order to make a purchase, a time will be allotted between 8am and 2pm for the customer visit. Other competitors are also following a similar model to drive sales and maintain hygiene.